As part of the proposition for SafeToNet we simultaneously needed to develop and bring to life the product proposition in the form of the Harmblock brand. The mission has always been to protect the next generation. They deserve better – a world where technology is safer and healthier, supporting their growth into strong adults.

THE CHALLENGE
Technology is an essential part of children’s lives. Their devices allow them to explore, socialise and learn online. But over the years, they have been vulnerable to online risks, greatly impacting their development. Preventing the consumption, creation and distribution of harmful online content before the damage is done, has a huge impact on society. Intercepting harm before it can have a negative impact, ie. getting to the root of the problem, means that people avoid early trauma or curb destructive habits.

THE OPPORTUNITY
Safetonet had worked on HarmBlock technology which makes any device itself safe, children and adults can safely use all their apps and platforms. Connecting, learning and growing in a healthy way. We had to develop an identity that reflected the online world and serious nature of the subject matter but with a human approach. Using the semiotics of technology brands with black as a canvas with positive almost neon colours bringing the identity to life in the digital world. An innovative on-device safeguarding technology that reflects our deep commitment to those who need protection the most. HarmBlock is more than just a product with a logo; it’s our commitment to building a safer online environment.

THE SOLUTION
The Harmblock brand was developed to express the end emotional benefit of using the technology. Many brands wax lyrical about the technology, the complexity or the product features. At Safetonet the team wanted to connect humans and technology in a more emotive way to show that technology is a way to a more emotive end benefit.

“Humans can develop and grow properly, instead of being stunted and damaged. Now more than ever, is it crucial to protect young people in their vulnerable early years. and outcome of the use of the technology and the final emotional benefit for the end user. That’s what HarmBlock does it gives everyone the best chance to flourish. The movement and further development of the initial brand which has just blossomed will play on the theme of healthy growth of mindset and behaviours as we develop the brand communications and website further.

THE IMPACT
HarmBlock was developed in conjunction with IWF and can be deployed,  client side to detect newly generated, unknown CSAM without compromising E2EE. We hope the impact of this brand will been seen worldwide and the difference it makes in keeping every safe online can be measured as a tangible direct effect of the project. Watch this space!!