This is my archive

Harmblock for a healthy online world

Pornography is everywhere Harmblock for a healthy online world Branding Beyond White Labels: How Purpose-Driven Branding Transforms Tech Companies THE CONTEXT When 81% of teens face harmful online experiences and 50% of children are exposed to pornography by age 13, tech solutions… Read More

Feel Good Puds

Protein Power! Protein Puds CHALLENGE Create a healthier yet irresistible dessert option for the after-dinner moment. OPPORTUNITY The chilled desserts category has long been dominated by indulgent treats that prioritize taste over nutrition. While these options satisfy sweet cravings, they often leave health-conscious consumers… Read More

Naturally Pink Power!

Naturally Pink Power! Deep in the heart of cranberry country, Ocean Spray has long stood as a testament to cooperative farming, though this rich heritage remained largely unknown to European consumers. As a farmer-owned cooperative paying fair living wages and embracing sustainable farming methods, Ocean… Read More

Safetonet resetting the internet

Creating a healthy online world Safetonet resetting the internet Brand refresh, brand and product positioining CONTEXT SafeToNet came to us to evolve and create a refresh of their brand identity, that would match the vision ‘to build a healthy world online’  in order to propel the… Read More

Just live a little

Wakey Wakey to a delicious ‘gluten free’ breakfast! Just live a little REPOSITIONING AND BRAND IDENTITY INTRO Just live a little was a dusty, boutique and slightly naive brand with lovely humble beginnings but with less room on… Read More

Jnck Bakery

Dejunking the Bakery category!! Redefining the bakery category BRAND POSITIONING. BRAND IDENTITY, WEBSITE, ACTIVATION, BRAND GUARDIANSHIP People want to lead healthier lives, but it’s hard to stay positive when even treating yourself comes with baggage. Too many brands promise health and delivery sugary, salt and saturated fats… Read More